Email and CRM Best Practice, Trends, Case Studies

Segmentations and Personas Best Practice Guide

A best practice guide exploring the benefits and challenges of segmentation and personas, explaining why and how to use market segmentation, communication segmentation, customer segmentation and personas.

Best Practice Customer Experience

Marketing Automation Best Practice Guide

This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.

Best Practice Email and eCRM

Email Marketing Best Practice Guide

A best practice guide intended to support marketers with the knowledge they need to either review existing email strategy or create a comprehensive strategy from scratch, covering measurement, segmentation and personalisation techniques, newsletter communications strategies and best practice rules for copywriting.

Article Email and eCRM

Addressing email accessibility: The 3 key steps

Jessica Bolton, Enterprise Customer Success Manager at Iterable, shares some advice on closing the accessibility gap via three email campaigns fundamentals – content, code and visuals.

Food and Drink Case Studies

Burger King’s in-app racing game drives user engagement and sales

The restaurant chain raised awareness of its new loyalty game via a personalised, cross-channel campaign which drove a 19.5% increase in purchase frequency

Food and Drink Case Studies

Drink mix brand drives 310% increase in revenue per customer boosted through predictive analytics

US-based Hydrant worked with Pecan AI to improve the performance of its email marketing

Consumer Goods Case Studies

Clinique boosts revenue 71% through joined up online and offline experience

The Estée Lauder brand worked with Zenith Media to combine extended product trial with digital messaging in Taiwan.

Travel and Leisure Case Studies

TUI grows holiday bookings on its app by 118% with a cross-channel campaign

The travel company used the Braze platform to reach consumers at each stage of their journey

Article Innovation and Trends

AI, privacy, and localisation: The trends impacting email marketing

Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]

TGI Fridays sign on the exterior of a building.

Article CRM and loyalty programs

TGI Fridays on CRM, rewards and ‘innovating on celebrations’

At a recent event, interim CEO of TGI Fridays Julie McEwan spoke about the brand’s work to innovate on its legacy and invest in digital platforms.

Article Email and eCRM

‘People have been talking about personalisation for years’: Movable Ink’s James Glover on how brands can now deliver on its promise

The general manager of AI at the content personalisation company discusses the capabilities of its Da Vinci AI solution, and how marketers should approach personalisation.

Trends and Innovation Email and eCRM

Internet Statistics Compendium: Email and eCRM

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

Trends and Innovation Innovation and Trends

Digital Transformation Monthly: Grocery Tech and the In-Store Experience

November’s edition of Digital Transformation Monthly takes a close look at the trends redefining how consumers engage and shop with grocery and FMCG brands, including shelf-edge technology, retail media, digital loyalty schemes, and checkout-free shopping.

Trends and Innovation Innovation and Trends

Digital Transformation Monthly: The Rise of Loyalty Programmes

This month’s edition of Digital Transformation Monthly reports on the rise of loyalty programmes, discussing how they tie in with the growth of retail media and a move to first-party data, and looking at brand examples from across the retail landscape.

Quick Guides Data and Analytics

Quick Guide to Marketing Automation

This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.

Quick Guides CRM and loyalty programs

Quick Guide to Customer Retention

This quick guide looks at the business case for prioritising customer retention and developing a strategy that establishes it as an organisational objective. It discusses the long-term benefits that can come from fostering loyalty, and provides marketers with tactics that can help with the development and execution of a customer retention strategy.

Quick Guides Customer Experience

Email and CRM

The latest email and CRM best practice, case studies, trends, training and more. From marketing automation to online customer service

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Marketing automation

E-Learning: Fast Track to Digital Marketing

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