Quick Guide – Implementing a CX Strategy
This Quick Guide covers the fundamentals of CX strategy and provides marketers with the essential information for putting it into action.
Winning the Race for Digital Skills
How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
This report explores how businesses can build their L&D strategy for digital skills.
Quick Guide – Data-Driven Marketing
This quick guide provides an introduction to data-driven marketing and the benefits of deeper customer insights. It offers practical guidance and frameworks for using data to optimise marketing efforts.
Quick Guide – Ecommerce
This quick guide provides a useful introduction to optimising and improving ecommerce strategies, providing an overview of channels, frameworks, platforms and project management.
Quick Guide – Optimising Marketing Spend in Challenging Times
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.
Building a Digital Culture: A Quick Guide
This guide defines the attributes of a digital culture and outlines its value in business. It includes reflection questions for leaders looking to nurture a digital culture within their teams
The Marketing Mindset report
A guide for marketers who want to instill a powerful marketing mindset in themselves and their organizations.
Quick Guide - How to Hire for In-Demand Skills
With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.
