CitrusAd’s Mark Williamson: fully outsourcing retail media isn’t “a winning model”, retailers need “skin in the game”

CitrusAd’s Mark Williamson: fully outsourcing retail media isn’t “a winning model”, retailers need “skin in the game”

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<blockquote class="wp-embedded-content"><a href="https://econsultancy.com/outsourcing-inhousing-retail-media-citrusad/">CitrusAd&#8217;s Mark Williamson: fully outsourcing retail media isn&#8217;t &#8220;a winning model&#8221;, retailers need &#8220;skin in the game&#8221;</a></blockquote>
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